HEDUA Marketing Options

Reach the homeschooling community by advertising with the Well Planned Gal brand.

webmarketing

WEB MARKETING

HEDUA offers three types of web marketing: dedicated e-blast, e-newsletter banner, or a banner in a monthly themed e-blast. Each venue allows companies to instantly engage more than 100,000 families with promotions, brand awareness, or new product announcements.

E-mail Marketing Web Ads Web Listings Social Media

printedpublications

PRINTED PUBLICATIONS

Home Educating Family Association (HEDUA) has been publishing specialized magazines for the homeschool market since 2007. With a variety of topics and audiences throughout each publication, advertisers can find the perfect fit for their brand and product.

Family Magazine Special Editions

directotodoor

DIRECT TO DOOR

HEDUA ships thousands of packages each year to homeschoolers. Utilizing a direct to door marketing campaign that guarantees delivery to a homeschool family address by inserting your brochure, catalog, or product samples.

Box Inserts Targeted Inserts

A FEW KEY FEATURES

FAMILY MAGAZINE

Family Magazine is a bi-monthly print publication connecting you to the homeschooling community. Since 2007, Family Magazine has engaged the homeschool audience with relevant, useful, and beautifully designed content.

DEDICATED EBLASTS

As the first in homeschooling to utilize the trend of e-mail marketing, HEDUA has grown and maintained the largest list in home education. Companies can instantly engage more than 100,000 families with promotions, brand awareness, or new product announcements.

SOCIAL MEDIA

With the highly engaged homeschool audience of over 50,000 homeschool moms, Well Planned Gal’s Facebook page is an affordable option for companies to promote a product special, create brand awareness, and build social media numbers.

WEB MARKETING

Leaderboard ads are featured at the top of nearly every page throughout wellplannedgal.com, and sponsored posts are published weekly, giving companies the opportunity to inform the homeschool audience of their brand, services, or products.

HOMESCHOOL FRIENDLY PROGRAMS

Well Planned Gal’s online resource is the starting point for both the homeschool parents and students. Homeschool friendly programs receive multiple impressions as visitors research through the comprehensive online site.

DIRECT TO DOOR

Guaranteed delivery to a homeschool family with no wasted brochures. (Unlike convention bag stuffing or mailing via USPS, HEDUA’s shipments are tracked and delivered.) Guaranteed delivery of advertisement in full – no shredded or damaged promotional pieces.

HOMESCHOOL DEMOGRAPHICS

ESTIMATED NUMBER OF STUDENTS HOMESCHOOLING IN THE U.S.A
MEDIAN HOUSEHOLD INCOME
NUMBER OF HOURS STUDENTS SPEND ONLINE EACH WEEK
NUMBER OF SEARCHES FOR HOMESCHOOLING ON GOOGLE EACH DAY

THE HOMESCHOOL FAMILY

A search for the average homeschool family will prove that there is no such thing as average in the homeschool community. But, despite the myriad of differences, homeschool families have a few things in common. Homeschool parents desire to tailor their children's education to meet the needs of each child and of the family. As such, they are always on the lookout for great resources and opportunities at economic prices. But, they also love relationships with the companies they utilize. Come learn how to build a relationship with today's homeschool family!

THE PERCENTAGES

BETWEEN 3 – 6 KIDS 71%
MEDIAN AGE BETWEEN 25 – 54 98%
EVANGELICAL CHRISTIAN 86%

HEDUA Resource Library

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Welcome to Homeschooling

Welcome to Home Educating Family (HEDUA)! Your presence here indicates that you are interested in the growing community of homeschoolers. If you believe you have a product that would be useful to homeschoolers

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The Homeschool Consumer

Most communities share common interests. As a result, members of those communities pass around the names of businesses with whom they have had good experiences, accentuating the impact of advertising. In the

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Marketing That Works

Homeschooling has not only grown in popularity in recent years, it has also changed. The needs of today’s homeschoolers are not the same as they were even five years ago, much less ten years ago.