Print Ads in Homeschooling
As the homeschool community gravitates increasingly toward an Internet-based focus, companies may wonder why it is still important to advertise in a homeschooling magazine. What are the benefits?
Understanding the Homeschool Mom
Despite the fact that homeschoolers make strong use of the Internet for resource purposes, a homeschool mom is still much more likely to spend her downtime pulling away and browsing her favorite magazine than simply perusing blogs and homeschool social media feeds. Her online time is purposeful and intentional, seeking content that can be practically utilized in the home and homeschool setting. But, her favorite homeschool magazine offers the chance to slow down and unwind while being strengthened in the journey, thus strongly influencing her homeschool decisions. In fact, 45% of homeschoolers state that they are likely to accept homeschool advice from a book or magazine.
Now, consider this: 49% of homeschoolers read Family Magazine.
Effective Marketing Platform
The numbers are not the only support for advertisement in Family. Researchers have determined that a company needs seven impressions before a consumer will trust the brand enough to make a purchase. Consequently, serious advertisers must consider marketing plans that offer repeated and long-term visibility. Print advertisement offers the greatest longevity in homeschool marketing.
When a homeschool family receives a copy of Family Magazine, it gets read in spurts, left on the coffee table for additional perusal, and kept handy for re-reading of articles that are particularly relevant. Because the articles meet spiritual, parental, and practical needs for homeschoolers, each issue is kept for years for the sake of repeated reference or sharing with friends. And, because of the beautiful design, the issues are left on the coffee table or in another centralized location rather than being relegated to that old magazine rack in the corner.
What readers do not consciously process as they read each issue of Family Magazine is that Family’s design team considers placement of advertisements as carefully as article placement. In an effort to provide our advertising partners the greatest visibility and brand promotion, ads are placed next to helpful content that communicates the brand’s support of homeschooling. This heightens the visibility of each ad and promotes its relevance to the reader.
When placement is combined with solid design in an ad, the reader is automatically drawn to the combination of practical content and suggestions for products that will help them implement the advice they are receiving. A solid ad includes clear but simple information, including the company’s name, a URL, and enough product information to pique readers’ curiosity and draw them to the company’s website. Becoming familiar with the bright, clean design of Family can help you create graphics that highlight the textual content of the ad while still blending with the magazine’s layout.
Once your ad is designed, placed, and delivered to the waiting hands of a homeschool mom, it will possess the longevity to keep that mom, her family, and her friends coming back again and again to a visual reminder of your product. Reserving ad space in consecutive issues and combining print advertisement with other forms of advertisement offered by HEDUA will reinforce the repetition of brand awareness among HEDUA’s audience. When all is said and done, you will have invested in a long-term relationship with the homeschool community through the ready-made platform of the Well Planned Gal brand.
Contact one of HEDUA’s sales associates today to learn how you can get to know our print audience!